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Humans are electromagnetic beings and we evolved being in direct contact with the earth.

However, with the rise of synthetic materials and the constant use of technology, we carry greater positive electrical charge for longer periods. This is having a negative impact on health, mental well-being and physical performance and recovery.

The earth works as an energy centre and has its own charge, a slightly negative one. This is replenished by solar radiation, heat from its molten core and lightning which strikes the earth 5000 times per minute.

Grounding literally means putting ourselves back in electrical contact with the earth to resolve our electrical tension.

The earth’s surface is negatively charged, this is referred to as the “Global electrical circuit”. Some people refer to grounding as vitamin G.

Combining grounding with outdoor exercise is part of a proactive and holistic lifestyle.

Being grounded means we're more closely connected with the earth, facilitating both a physical and mental flow state.

Total immersion with exercise.

Exercising barefoot is ideal, but not always practical. We believe that grounding can be part of your normal healthy lifestyle, a way to enhance your exercise, not change it.

Wearing grounded shoes can enhance every training session - however small - to be your personal best.

Get more from every movement.

Own your run.

Rediscover performance.